Horror, Sleaze and Trash.

"We constantly create false positives. We touch wood for luck, see faces in toasted cheese, and fortunes in tea leaves. These provide a comforting illusion of meaning. This is the human condition. We desperately want to feel that there’s an organizing force at work in our bewilderingly complex world. And in the irrational mindset, if you believe in the mystical pattern you’ve imposed on reality, you call yourself spiritual."

Richard Dawkins, Enemies of Reason