Thursday, May 30, 2013

Is This The Rapper Who Is Going To Save Hip-Hop?

By Deaf Cohen
12

Above is a new video from Jake Emlyn. It’s not important that you haven’t heard of him before, all you need to know is that he’s going to be the one to save hip-hop.
Because, let’s be honest, ever since The Notorious B.I.G packed crack and Slim Fast yoghurts into his Gucci holdall to jet off and meet Tupac in the Peloponnese peninsula, rap music has been devoid of purpose. Like a cheeseburger without the cheese, or Timbaland without a keyboard.
Sure, if you digest the contents of Complex like a rap fan that bleeds Instagram followers, then you’re probably certain that hip-hop has already been saved. But, you’re wrong. Kendrick loaded the gun with good kid, m.A.A.d city, Tyler took the glock off safety with Wolf and, on Acid Rap, Chance the Rapper blasted deathly shrapnel into the membrane of rap music’s famine ridden carcass. Hip-hop has never been worse.
Thankfully, Jake sent his press release through to our office yesterday and it included a bunch of chocolates, t-shirts and other pieces of physical information that will help save hip-hop.

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