Horror, Sleaze and Trash.

The world’s first glow in the dark ice cream was handed out to a cinema audience who were surprised to find their snacks glowed a fluorescent yellow when the lights went out.The film fanatics were treated to the inventive ice cream at the Vue Cinema in Leicester Square ahead of a screening of Simon Pegg’s film The World’s End. The futuristic frozen treat has been developed for Wall’s Ice Cream by food designers Bompas and Parr. In order to create the gleaming gelato the ice cream is mixed with riboflavin which gives out a glow when under certain UV lights.